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Showing posts with the label #Marketing

Unlocking the Art of Persuasion

The Foot-in-the-door technique  This is a persuasion tactic that involves making small requests with low chances of refusal and gradually increasing the size of the requests to make it difficult for people to say no. When people accept small requests, they may perceive themselves as kind and accommodating, which makes it harder for them to refuse larger requests that follow. This technique is useful in situations where you want someone to do something, like supporting a political candidate or participating in a campaign. For instance, you could start by asking them to wear a pin or badge supporting the candidate and then gradually ask them to do more as they become more committed. The Door-in-the-face technique This works by making a large request that you know people will refuse and then following it up with a smaller, more reasonable request. By initially asking for something that is unlikely to be granted, you make the smaller request seem more reasonable in comparison, and peop...